Video for people who'd rather be coding.
Scripts, hooks, formats and behind-the-scenes notes from our production pipeline. No fluff, no growth hacks.
Case study: a book, an 8-minute animated explainer and 18 Shorts
How our pipeline turned one book summary into a long YouTube video, 18 vertical Shorts, thumbnails and channel art - and what we learned.
ProductionCaptions, safe zones and the other boring details that decide performance
The unglamorous production details that make short-form video work: captions, safe zones, pacing and file formats - with the exact numbers we use.
ProductionAI voice-overs: the licensing checklist before you publish
AI voices are good enough for real products now. Before you publish one, check these five things - most problems come from plans and terms, not quality.
Short-formThe first two seconds: writing hooks for Shorts and Reels
On short-form video, the hook decides whether anyone sees the rest. Six hook patterns that work for software products, with examples.
StrategyOne launch, three videos: the explainer, the Shorts and the ad
Stop making one-off videos. Write one story about your product and cut it into every format your launch needs.
ScriptsThe 60-second product demo script (template inside)
A five-beat structure for product demos that keeps viewers watching - with a fill-in-the-blanks template and the mistakes we see most often.
StrategyYou built it. Nobody knows. Why developer founders need video
Most technical founders treat video as a nice-to-have. Here's why it's the cheapest way to explain what you built - and what to make first.
Your product deserves to be seen.
Send us a link to your product. We'll reply within one business day with a script outline and a quote - and you'll have a first draft 3 business days after you say go.